Packing inserts are how you communicate your giveaway offering to your customer. There are 3 core components to a successful packing insert.
- Alert your customer to their free giveaway in a prominent place. Your packing insert should be positioned in a noticeable place so that when your customer gets your product, it will be hard to miss your offering for a free giveaway (like in the examples below).
- Show the giveaway site domain name and QR code immediately following the giveaway message. Following the giveaway message with your survey site URL and QR code will increase the likelihood that your customer will visit your review flow.
- If possible, including something permanently on the product itself alerting the customer to the giveaway offering will increase the likelihood that your customer will complete your review flow.